Stay informed. Find out more about all the upcoming changes to the loyalty programs here.

When you achieve 100 eligible nights in a calendar year at SPG®-participating hotels, you are rewarded with our highest level of service. You’re matched with an ambassador who is your point person every time you stay. Your ambassador has the knowledge and resources to make your stays as personal and enjoyable as possible.

The more your ambassador gets to know you over time, the more he or she can provide the personal touches that make each trip special. Whether it’s an early arrival, shopping, a meeting venue or a restaurant for a client dinner, your ambassador will scope out the local scene to find the best your destination has to offer.

Hear what members have to say about SPG ambassador service.

Ambassador guest João C.V.

Ambassador guest Jordan P.

Ambassador guests share their experiences. #spglife #spg100

So much love from my @spg ambassador "Novi". Thank you we love it and we can't wait to have baby Tristan model it! #spg #spglife #spb #starwoodpreferredbaby #babygift #spg100 #spgambassador

@SPG gift from my ambassador to my wife. It's the little things that count. Thanks Cristina! #spg100 #spglife

Charlotte and I waiting for the match to begin from the SPG suite #spg100 #spgmoments #spglife

So far this year my @spg Ambassador experience has been stellar. Heather learned quickly that the key to my heart is through champagne, pineapple and sparkling water with lemon #spglife #spg100 #kauai #paradise

Shared the #spglife with @sbeskovoyne @alofthotels #NateRuess concert #spg100

BIG THX to my #spgambassador John P. and @WestinBeach for the great surprise for my 25th anniversary #spg100 #spglife


Find out more.

You can earn this unprecedented level of service when you stay with us 100 eligible nights in a calendar year. The more you book, the closer you get. Contact us with questions.

Book now